Aaron

• Competitive analysis of named competitors

• SEO baseline audit of current site(s)

• Keyword & local market research

• Competitive and technical research package

Audit current SWDIC and CMI sites for SEO baseline, traffic split, and domain authority. Conduct competitive analysis of named competitors (Envision, Touchstone, Rayus, Crown, Prime, Gateway, Northstar) including website features, SEM presence, and market positioning. Assess current organic rankings for both domains.

• Dallas-Fort Worth keyword and market research

Comprehensive keyword research for cancer imaging, PET scan, and specialty radiology terms in DFW market. Review competitor ad spend and SEM landscape for priority modalities (PET/CT, MRI, CT).

⏳ Quarterly Cadence SEO (waits on: Website Build & Development)

⏳ Competitive analysis of named competitors (waits on: Get access to Google Properties for Aaron)

⏳ SEO baseline audit of current site(s) (waits on: Get access to Google Properties for Aaron)

⏳ Keyword & local market research (waits on: Get access to Google Properties for Aaron)

⏳ Keyword & audience targeting plan (waits on: Get access to Google Properties for Aaron)

⏳ Ad copy & creative (waits on: Get access to Google Properties for Aaron)

⏳ Campaign setup (Google / Meta) (waits on: Get access to Google Properties for Aaron)

⏳ Conversion tracking (waits on: Get access to Google Properties for Aaron)

⏳ Launch & first-week optimization (waits on: Get access to Google Properties for Aaron)

⏳ Research & Audit (waits on: Get access to Google Properties for Aaron)

⏳ Build all pages, mobile-responsive (waits on: Website Design)

• Forms (intake/contact)

• WCAG / ADA accessibility compliance

• Google Analytics + Search Console

• CMS setup & content entry

• Website build and front-end development

Build website structure, implement responsive templates, integrate approved design and copy, configure appointment request forms, and prepare physician portal access integration points. Ensure ADA compliance and healthcare-appropriate technical foundation.

• Technical integrations scope

Finalize integration requirements and implementation plan for scheduling system API (patient appointments), Physician Portal platform, referral tracking system, and third-party patient satisfaction survey. Determine what can launch with site vs. post-launch.

• Third-party integrations and testing

Client will use Royal Solutions. Get any necessary integration instructions/links from the client to complete.

• URL & 301 redirect plan

⏳ Cross-browser & mobile QA (waits on: Website Build & Development)

⏳ ADA compliance scan (waits on: Website Build & Development)

⏳ Pre-launch QA and client walkthrough (waits on: Website Build & Development)

Comprehensive testing of all functionality (forms, portal links, appointment requests, mobile experience), final client review of live staging site, and launch readiness confirmation.

⏳ Website launch and DNS transition (waits on: Website Build & Development)

Execute launch plan including DNS configuration, domain consolidation if applicable, 301 redirects, analytics verification, and go-live coordination. Monitor post-launch for any immediate issues.

⏳ Client training on website management (waits on: Website Build & Development)

⏳ Technical SEO (speed, sitemap, schema markup) (waits on: Website Build & Development)

⏳ On-page SEO (titles, headers, internal links) (waits on: Website Build & Development)

⏳ SEO implementation (waits on: Website Build & Development)

Execute technical SEO audit and fixes, on-page optimization for all pages, keyword targeting, meta tag and schema markup implementation, and Dallas-Fort Worth market geo-optimization. Address consolidation SEO strategy if applicable.

⏳ Month-1 analytics review (waits on: QA & Launch)

⏳ Technical SEO (speed, sitemap, schema markup) (waits on: Website Build & Development)

• On-page SEO (titles, headers, internal links)

• Send brief to AISO Studio for content strategy

• URL & 301 redirect plan

⏳ Build all pages, mobile-responsive (waits on: Website Design)

• Forms (intake/contact)

• WCAG / ADA accessibility compliance

• Google Analytics + Search Console

• CMS setup & content entry

⏳ Cross-browser & mobile QA (waits on: Website Build & Development)

• ADA compliance scan

• Client UAT / walkthrough

• DNS cutover + 301 redirects

⏳ Build all pages, mobile-responsive (waits on: Website Design)

• Forms (intake/contact)

• WCAG / ADA accessibility compliance

• Google Analytics + Search Console

• CMS setup & content entry

⏳ Cross-browser & mobile QA (waits on: Website Build & Development)

• ADA compliance scan

• Client UAT / walkthrough

• DNS cutover + 301 redirects