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Ali'i Marketing By Design

SW Diagnostic Imaging Centers (SWDIC)

https://swdic.com/evidence & gaps →
Gathering2 documents gathered · 12 scope items · 5 confirmed in scope

Two brand and strategy documents received; comprehensive brand positioning and objectives established, but no technical scope worksheet or discovery call notes yet — functional requirements, timeline, budget, and hosting/platform decisions still needed.

Scope of work

5 in scope · 3 proposed · 3 open · 1 out of scope

In scope (5)

▶
Website consolidation and build
Website · large
▶
Content strategy and copywriting
Content · large
▶
Appointment booking and conversion optimization
Website · medium
▶
SEO strategy and implementation
SEO · large
▶
Analytics and third-party integrations
Analytics · medium

Proposed (3)

▶
Search engine marketing (SEM) strategy
SEM · medium
▶
Patient education and resource library
Content · large
▶
Clinical research and innovation showcase
Content · small

Open (3)

▶
Physician Portal integration
Website · unknown
▶
Accessibility compliance (WCAG)
Compliance · medium
▶
Domain, hosting, and infrastructure
Hosting · small

Out of scope (1)

▶
Out of scope items
Other · unknown

What's needed to firm this up

Ask the client (18)

  • What is your target launch timeline for the consolidated website?
  • What is your total project budget range?
  • Do you have a preferred CMS platform (WordPress, custom, other)?
  • Is the Physician Portal an existing third-party system to integrate, or a new feature to be built?
  • Which domain will become the primary domain after consolidation (swdic.com or the CMI domain)?
  • Do you require WCAG 2.1 AA accessibility compliance certification?
  • Is SEM (paid search) approved for launch, or is this a phase-two consideration?
  • What is your monthly ad spend budget for SEM if proceeding?
  • Do you have existing photography assets, or is a photo shoot required?
  • Who will handle ongoing website hosting and maintenance after launch?
  • Is online appointment scheduling (calendar integration) required, or just appointment request forms?
  • Does the appointment system need to integrate with your practice management software?
  • What are the names of the third-party tools you currently use (patient survey platform, referral tracking system, CRM)?
  • Is a full patient education resource library required at launch, or can this be phased?
  • Do you have existing educational materials to adapt, or should all content be created from scratch?
  • How many rounds of content review and revision are expected?
  • Do you want the clinical research participation (550+ studies) featured prominently on the site?
  • Are there any compliance or regulatory requirements beyond accessibility that we should be aware of?

Research / audit tasks (7)

  • Conduct baseline SEO audit: current rankings, backlink profile, technical issues for both SWDIC and CMI sites
  • Competitive website analysis: audit Envision, Touchstone, Rayus, and local competitors' sites for UX, content, and SEO strategies
  • Keyword research: high-intent searches for cancer imaging, PET scans, specialized radiology in Dallas-Fort Worth market
  • Review current SWDIC and CMI sites: inventory existing content, page structure, functionality, analytics data if available
  • Audit current Google Analytics setup (if exists) and conversion tracking configuration
  • Research WCAG 2.1 AA compliance requirements specific to healthcare and patient-facing websites
  • Survey healthcare website accessibility standards and liability considerations in Texas

Open strategic questions (7)

  • What is the project phasing strategy — launch with full feature set or MVP with phased enhancements?
  • Who owns ongoing SEO management after launch — agency retainer or client internal team?
  • Should SEM launch concurrently with the website or be a separate engagement?
  • Is there a budget for professional photography, or will stock imagery be used?
  • What is the approval hierarchy and decision-making process on the client side?
  • Are there plans for expansion or partnership with Radiology Associates of North Texas that would affect the website strategy?
  • Does the future vision (expansion of PET/CT capabilities, traditional diagnostic services expansion) require the website to be built with scalability for additional locations or services?
Open evidence & gaps view → — raw dumps, coverage map, workboard, all the underlying data
Project not started

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