Task
54 cards, sorted by start date
Audit existing guilfordradiology.com for SEO baseline, content gaps, and technical issues
Audit existing ramradiology.com for SEO baseline, content gaps, and technical issues
Decision: Brand consolidation strategy — one site vs separate sites for RAM, Guilford, Madison, MVAC
Decision: MVAC future — invest or wind down
Decision: RIS system selection and scheduling integration approach
Research HIPAA-compliant hosting options with pricing
Research Madison Radiology online presence and current state
Research RIS options for API capabilities and scheduling integration
Review MVAC website to assess current state
Scan Yale and Hartford health system websites for competitive messaging and functionality
Send client follow-up questions
Conduct keyword research for radiology services and local markets
Define site architecture and navigation structure
Finalize domain strategy and register/transfer domains
Create sitemap for guilfordradiology.com
Create sitemap for ramradiology.com
Set up HIPAA-compliant hosting and connect domains
Create wireframes for guilfordradiology.com homepage and key templates
Create wireframes for ramradiology.com homepage and key templates
Draft homepage copy for guilfordradiology.com
Draft homepage copy for ramradiology.com
Draft location and team pages copy for ramradiology.com
Draft services and location pages copy for guilfordradiology.com
Draft services pages copy for ramradiology.com
Implement SSL and security features
Client review and approval of all website copy
Design mobile-responsive visual comps for guilfordradiology.com
Design mobile-responsive visual comps for ramradiology.com
Client review and approval of designs
Build guilfordradiology.com site structure and core pages
Build ramradiology.com site structure and core pages
Optimize local SEO for Guilford and Madison locations
Build document library and PDF download functionality
Build job listings and team member pages functionality
Build resource library section
Build smart contact form with conditional logic
Complete technical SEO setup and configuration
Implement appointment request/booking tool
Implement intake and patient forms with HIPAA compliance
Implement on-page SEO optimization for all pages
Implement site search functionality
Implement WCAG accessibility compliance
Set up Google Analytics and visitor tracking
Set up reputation management system integration
Configure spam filters and form protection
Integrate CRM system with website forms
Review and validate HIPAA compliance across all forms and data handling
Conduct full site QA and cross-browser testing
Configure messaging automation workflows
Client final review and approval for launch
Launch guilfordradiology.com to production
Launch ramradiology.com to production
Monitor site performance and analytics for first week
Provide client training on website management and forms