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Ali'i Marketing By Design
RAM Radiology Group
Sub-brands: Guilford Radiology · Madison Radiology · Middletown Vein & Aesthetic Clinic (MVAC) · RAM Billing
Scope forming3 documents gathered · 12 scope items · 5 confirmed in scope
Two discovery calls and one scope worksheet completed; core website scope is taking shape with strong signals on functionality priorities, but strategic decisions around brand consolidation, MVAC future, and Madison site remain open.
Scope of work
5 in scope · 1 proposed · 4 open · 2 out of scope
In scope (5)
▶
Website redesign and build
Website · large
▶
Compliance — HIPAA + ADA
Compliance · medium
▶
Domain and hosting support
Hosting · small
▶
Analytics and automation integration
Analytics · medium
▶
SEO foundation and optimization
SEO · medium
Proposed (1)
▶
Ongoing marketing strategy and support
Marketing strategy · unknown
Open (4)
▶
Brand consolidation vs. separate site strategy
Marketing strategy · medium
▶
MVAC aesthetic clinic — refresh vs. wind-down
Marketing strategy · unknown
▶
RIS integration and appointment scheduling
Automation · large
▶
Yale Community Connect integration (contingent)
Automation · unknown
Out of scope (2)
▶
Content creation and photography
Content · small
▶
Out of scope features
Website · small
What's needed to firm this up
Ask the client (8)
- Have you decided on the future of MVAC — invest in it or wind it down?
- Do you want to consolidate all brands under one website or maintain separate sites for each location?
- What is your preferred approach: one unified RAM site with location pages, or microsites for each brand?
- Which RIS system will you choose (Abidox, Royal, other) and when will that decision be final?
- Did you receive an answer from Yale about Community Connect integration?
- What is your current marketing budget range — are you open to ongoing monthly support or only project work?
- Do you have professional photography ready for all locations, or will you need time to gather that?
- What happened to the Spencer Beck website update — is that still an issue or has it been resolved?
Research / audit tasks (6)
- Audit existing ramradiology.com and guilfordradiology.com for SEO baseline, content gaps, and technical issues
- Review MVAC website (if exists) to assess current state
- Research Madison Radiology online presence — does a separate site exist?
- Scan Yale and Hartford health system websites to understand competitive messaging and functionality
- Identify HIPAA-compliant hosting options with pricing
- Research RIS options (Abidox, Royal) for API capabilities and scheduling integration
Open strategic questions (5)
- Why did Hearst engagement fail — was it lack of results, poor ROI, or simply budget cuts?
- Should website project wait for RIS decision or launch with basic forms and integrate scheduling later?
- Does brand consolidation strategy require new domain(s) or reuse existing?
- What is the priority order: RAM parent site first, then Guilford/Madison, or all at once?
- Is there a timeline driver (competitive threat, facility opening, partnership deadline) for website launch?
Open evidence & gaps view → — raw dumps, coverage map, workboard, all the underlying data
Project not started
Pick a kickoff date and the team gets a project board
Even with open decisions, the team can start. Decisions become their own cards. Workload becomes visible by week.