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Ali'i Marketing By Design · Coverage Map

Specialty Teleradiology

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Coverage is rich. Generate the full pack — gaps that remain can be firmed up as the work moves.

Draft Brand Foundation

A 14-section strategic brief: elevator, aim, audience, USP, voice, values, origin, future, challenges, competition. Each section flagged with confidence so you can see what's solid vs inferred.

~60 seconds

Draft Website Brief

Project scope, user journeys, functionality priorities, SEO direction, and inspiration analysis. Brand Foundation runs first if not already on file.

~2 minutes

Generate full strategy + Project Board

Brand Foundation + Positioning + Website Brief + Production Pack + Project Board. The whole pipeline. Use this when you've got enough to start visible work.

~5–7 minutes

In parallel: while work runs, you can send Specialty Teleradiology a bot link for the remaining client questions, drop in more documents below, or assign research tasks to your assistant from the workboard.

Documents on file (1)

Backfilled from prior session (Brand Foundation + Website Brief)

Kimnotes·61d ago

14481 tokens · 0¢

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Business Aim & Objectives

solidElevator statement

Kim

Tell me about your business. What do you do, who do you serve, and why is it relevant today?

Specialty Teleradiology is a boutique teleradiology practice providing subspecialty MRI (MSK, Neuro) and oncologic PET/CT interpretations to physician-owned imaging practices, outpatient centers, hospital radiology groups, and imaging facilities. Founded by PET/CT pioneers in 1999, they intentionally stay small to deliver white-glove service—seamless workflows, 24/7 support, and proactive problem-solving—that has kept clients with them for 15-20 years.

From: Kim — "Backfilled from prior session (Brand Foundation + Website Brief)" · evidence: "snapshot › elevator section — direct client statement"

solidBusiness aim

Kim

What is the purpose of your organization? What change are you trying to make in the world?

To prove that specialty teleradiology can be both excellent and personal—delivering subspecialty expertise and seamless workflows without the bureaucracy, unresponsiveness, and transactional approach of large corporate teleradiology groups. Imaging facilities get reliable subspecialty coverage that integrates invisibly into their operations, with responsive human support and proactive problem-solving. The experience is drama-free and relationship-driven: clients don't have to chase, worry about deadlines, or navigate corporate red tape—they just get quality reads on time, every time, backed by people who actually answer when called.

From: Kim — "Backfilled from prior session (Brand Foundation + Website Brief)" · evidence: "aim › purpose and aim › change_they_create sections"

solidBusiness objectives

Kim

Help me understand the business model. How do you operate and generate revenue? What are your key goals right now?

Fee-for-service teleradiology: per-study fees paid by imaging facilities. No insurance billing. Hospital radiology group rates are higher than outpatient. Independent contractor relationships with radiologists (mix of part-time and full-time). 24/7 administrative support team coordinates secure PACS integration (Ramsoft), image transfer, radiologist scheduling, and client communication. Current goals: Attract qualified subspecialty radiologists (especially PET/CT, currently only 2 rads) to increase capacity. Generate higher-quality client leads (MRI, PET/CT) and reduce low-margin inquiries (x-ray, ultrasound). Build sustainable brand visibility to support future leadership transition as founder steps back. Maintain boutique service model while growing strategically—focus on hospital radiology groups (premium rates, PET/CT fit) and physician-owned practices. Command higher rates with new clients to support increased radiologist compensation expectations.

From: Kim — "Backfilled from prior session (Brand Foundation + Website Brief)" · evidence: "objectives › revenue_model and objectives › current_goals sections"

solidTarget audience

Kim

Who are you serving? Walk me through your ideal customer — who they are, what they're dealing with, who makes the buying decision.

Primary: Specialty physician practices (neurology, oncology, orthopedics) that own their own imaging equipment (MRI or PET/CT scanners); hospital radiology groups needing subspecialty overflow coverage; privately-owned outpatient diagnostic imaging centers. Decision-makers are typically lead physicians, practice owners, or administrators. Context: These facilities are dealing with capacity constraints, coverage gaps, or subspecialty expertise they can't staff internally. They may have experienced poor service from large teleradiology groups (1-2 week turnarounds, unresponsive vendors, transactional relationships). They need reliable interpretation that integrates seamlessly without adding administrative burden to their staff's day. Buying triggers: Volume overload, radiologist shortage/retirement, subspecialty gap (especially PET/CT for oncology, MSK/Neuro MRI), need for weekend/after-hours coverage, dissatisfaction with current teleradiology vendor's responsiveness or turnaround times. Decision-maker: Practice owner, lead radiologist, practice administrator, or operations director—someone evaluating partners on interpretation quality, workflow integration, turnaround time, and responsive customer service. They want a true partner, not just a vendor. Sub-segments: Hospital radiology groups outsourcing subspecialty studies (especially PET/CT) — stretched thin, need overflow support for specific modalities, prefer higher-touch service than corporate teleradiology can provide, command premium rates. Subspecialty radiologists seeking flexible teleradiology work — looking for part-time or full-time remote work, value personable work environment and cultural fit, need competitive compensation, want to avoid high-pressure corporate teleradiology mills.

From: Kim — "Backfilled from prior session (Brand Foundation + Website Brief)" · evidence: "audience › primary sections and audience › sub_segments arrays"

solidHuman impact

Kim

What kind of experience do you want customers to have with your brand? Before, during, and after they engage with you.

Before engagement: Imaging facilities are drowning—overloaded with scan volume, can't find subspecialty radiologists, dealing with coverage gaps that delay patient care. Their current teleradiology vendor (if they have one) is unresponsive—studies sit for days, support is transactional, staff waste time chasing down answers or dealing with workflow problems that never get resolved. Physicians and administrators feel like they're on their own, constantly worried whether reports will come back on time or if quality issues will slip through. During engagement: Workflows are seamless and invisible. Quality subspecialty reads arrive on time, every time. When clients need something, they get immediate answers from people who know their operation. Problems get solved proactively before they disrupt the day. After engagement: Staff barely think about the teleradiology partnership because it just works—and that's exactly the point. Clients feel secure, supported, and confident that they have a true partner who has their back. Patients get faster, more accurate diagnoses from subspecialty experts. Referring physicians get the reads they need to make treatment decisions without delay. Imaging facility staff stop wasting time on vendor management and get back to patient care. Practice owners sleep better knowing coverage is reliable and quality is consistent.

From: Kim — "Backfilled from prior session (Brand Foundation + Website Brief)" · evidence: "transformation › before_state, transformation › after_state, and transformation › human_impact sections"

solidCustomer transformation

Kim

What transformation does your ideal customer experience as a result of working with you? Where are they when they start, and where are they when you're done?

Starting state: Imaging facilities are drowning—overloaded with scan volume, can't find subspecialty radiologists, dealing with coverage gaps that delay patient care. Their current teleradiology vendor (if they have one) is unresponsive—studies sit for days, support is transactional, staff waste time chasing down answers or dealing with workflow problems that never get resolved. Physicians and administrators feel like they're on their own, constantly worried whether reports will come back on time or if quality issues will slip through. End state: Workflows are seamless and invisible. Quality subspecialty reads arrive on time, every time. When clients need something, they get immediate answers from people who know their operation. Problems get solved proactively before they disrupt the day. Staff barely think about the teleradiology partnership because it just works—and that's exactly the point. Clients feel secure, supported, and confident that they have a true partner who has their back.

From: Kim — "Backfilled from prior session (Brand Foundation + Website Brief)" · evidence: "transformation › before_state and transformation › after_state sections"

solidUnique selling proposition

Kim

What makes your offering truly unique? What can you say about your business that nobody else can?

Specialty Teleradiology is one of the original PET/CT teleradiology pioneers (25+ years) who intentionally stays boutique-sized to deliver what massive corporate groups can't: deep subspecialty expertise (PET/CT since 1999, MSK/Neuro MRI) with genuinely personal, responsive service. Clients stay for 15-20 years because workflows are seamless, quality is consistent, and when they need a human, they get one immediately—no runarounds, no bureaucracy, no drama. Proof points: Client retention—PET client since 2006 (18+ years), Kentucky MRI client since 2013, CA imaging center since 2011—relationships speak louder than marketing. Founded by PET/CT pioneers: worked with one of the first coincidence cameras, built National PET Centers model across the country in the late 1990s. Intentionally boutique: deliberately refuse to scale like conglomerates to maintain personal relationships and white-glove service quality. Operational philosophy: 'The less clients have to interact with us, the better'—seamless integration means they barely notice us except for quality reads arriving on time. Proactive problem-solving: don't just passively wait when info is missing—support keeps reaching out; when recurring problems surface, they brainstorm solutions with clients instead of repeating failed processes. 24/7 administrative support with immediate responsiveness: 'They answer me when I need answers. They don't have to worry whether we're going to get it done on time.' Cultural fit matters: select radiologists for personable, easy-going fit, not just credentials—no stuffy, corporate types.

From: Kim — "Backfilled from prior session (Brand Foundation + Website Brief)" · evidence: "usp › core and usp › proof_points sections"

solidValues and ethos

Kim

What core values guide your business? These should be the things that influence how you operate internally and how you show up externally.

Integrity and honesty—complete transparency about what we can and can't provide, no overpromising. Quality without compromise—subspecialty expertise and diagnostic accuracy are non-negotiable. Relentless responsiveness—immediate answers, proactive problem-solving, 'the customer is always right'. Personal relationships over transactions—we build long-term partnerships, not vendor relationships. Intentional restraint—we stay small enough to care, refusing growth that would sacrifice service quality.

From: Kim — "Backfilled from prior session (Brand Foundation + Website Brief)" · evidence: "values › core_values section"

solidOrigin story

Kim

How did your organization come to life? Tell me the story — where it started, what pivoted you, what moments mattered.

Specialty Teleradiology's founders were PET/CT pioneers before most people knew what PET was. In the late 1990s, Dr. McNamee and the founder worked at an outpatient center that served as a Marconi show site with one of the first coincidence cameras (the precursor to modern PET). They co-founded National PET Centers with Geodax—a radiopharmaceutical supplier—co-venturing PET facilities with oncology groups across the country. Geodax supplied the radiopharmaceuticals, the founder handled hiring and remote management, Dr. McNamee provided the reads and educated oncology groups on the new technology. When National PET Centers eventually disbanded, they kept providing PET interpretations via teleradiology—and that's when Specialty Teleradiology formally launched around 1999. Through word-of-mouth, they added a multi-modality outpatient center in Florida, then kept growing organically, client by client, subspecialist by subspecialist, for over 25 years. They've never had a dedicated marketer. They've just kept doing great work. Founding insight: Subspecialty teleradiology doesn't have to be impersonal or transactional. By staying intentionally small and building real relationships with both clients and radiologists, you can deliver both world-class expertise and white-glove service—something the big corporate groups sacrifice the moment they scale.

From: Kim — "Backfilled from prior session (Brand Foundation + Website Brief)" · evidence: "origin_story › narrative and origin_story › founding_insight sections"

solidFuture vision

Kim

What does the next 5 to 10 years look like for you? What will remain constant and what will evolve?

Build a sustainable, stable practice that can outlast the founder's direct involvement—one with strong brand visibility, a robust pipeline of qualified radiologists (especially PET/CT), selective high-margin client relationships (hospital groups, physician-owned practices), and scalable support systems that maintain the boutique service model without burning out the team. The goal is not to be the biggest teleradiology group—it's to be the best at what they do, with a reputation that attracts the right radiologists and clients organically. Next 12 months: Increase brand visibility to attract qualified subspecialty radiologists (the critical bottleneck). Generate higher-quality client leads (MRI, PET/CT) through better SEO and positioning. Begin tracking analytics to understand what's working. Collect testimonials from long-standing clients. Streamline website to clearly communicate focus areas (remove CT, x-ray, ultrasound) and make it easy for visitors to self-qualify. Potentially adjust pricing model with new clients to support higher radiologist compensation rates. Lay the groundwork for future leadership transition by codifying what makes Specialty Teleradiology special—so it's not all in the founder's head.

From: Kim — "Backfilled from prior session (Brand Foundation + Website Brief)" · evidence: "future_direction › vision and future_direction › next_12_months sections"

solidCurrent challenges

Kim

What's not working as well as you'd like right now? Be specific about the pain points in your brand, marketing, or audience engagement.

Radiologist shortage (especially PET/CT—only 2 rads currently) limits ability to take on new clients. Current website generates high volume of unqualified leads (x-ray, ultrasound) that waste time. Radiologist compensation expectations have increased—may need to adjust pricing model for new clients. Lack of brand visibility makes radiologist recruitment difficult (LinkedIn, Radworking, ACR job postings haven't worked). At capacity—can't actively market for new clients until radiologist pipeline improves. No dedicated marketing function (and founder doesn't want one)—need passive visibility that works without constant effort. Preparing for leadership transition—need to codify institutional knowledge and brand positioning so it's sustainable.

From: Kim — "Backfilled from prior session (Brand Foundation + Website Brief)" · evidence: "challenges › current_blockers section"

solidCompetition

Kim

Who are your competitors? How are you similar or different?

Main alternatives: Large corporate teleradiology groups (national players with dedicated marketing, broader radiologist networks, often hospital-focused, but impersonal and transactional—example: Proscan with 1-2 week turnaround times). All American Teleradiology (local competitor, friendly relationship with owner, similar boutique model but larger, more hospital work, better radiologist connections). In-house hiring of subspecialty radiologists (if facilities can find and afford them in a national shortage). Living with coverage gaps or overworked radiologists (status quo for many stretched practices). Differentiator: Unlike massive teleradiology corporations, Specialty Teleradiology intentionally stays boutique-sized to maintain the personal relationships, immediate responsiveness, and proactive problem-solving that have kept clients for 15-20 years. They bring 25 years of PET/CT pioneer expertise and subspecialty depth (MSK/Neuro MRI) with a service model built on making clients' lives easier—not adding bureaucracy. When clients need answers, they get them immediately. When workflows have problems, they get solved collaboratively. The experience is seamless, drama-free, and built on the philosophy that 'the less clients have to think about us, the better we're doing our job.'

From: Kim — "Backfilled from prior session (Brand Foundation + Website Brief)" · evidence: "competitive_context › main_alternatives and competitive_context › differentiator sections"

solidBrand personality and voice

Kim

What descriptive words capture your brand? Bold, reliable, playful, expert? And what tone should your brand use to communicate online — warm and conversational, professional and authoritative, witty and bold?

Tone words: Warm, Succinct, Straightforward, Honest, Approachable, Confident, No-nonsense. Personality traits: Friendly but professional—welcoming without being casual to a fault. Efficient and respectful of time—say what matters, skip the fluff. Grounded and real—no corporate platitudes or marketing-speak. Quietly confident—proven track record speaks for itself. Human and relatable—talks like a person, not a brand. Do: Be direct and clear—say what you mean without jargon. Lead with client benefit, not internal process. Use concrete examples and proof points, not abstract claims. Acknowledge the reader's pain points honestly (we've all dealt with bad vendors). Show warmth through responsiveness and problem-solving, not exclamation points. Don't: Use inflated marketing language ('innovative,' 'cutting-edge,' 'world-class'). Be overly formal or clinical—this isn't a hospital policy document. Waste words on filler or corporate-speak ('leveraging synergies,' 'best-in-class solutions'). Oversell or make promises that sound too good to be true. Talk about 'we' before establishing what's in it for 'you'. Sample sentence: 'You need subspecialty reads that arrive on time, workflows that don't add friction to your day, and a partner who actually picks up the phone when you call—that's what we've been doing for 25 years.'

From: Kim — "Backfilled from prior session (Brand Foundation + Website Brief)" · evidence: "voice › tone_words, voice › personality_traits, voice › do, voice › dont, and voice › sample_sentence sections"

solidContent themes and success metrics

Kim

What subjects should your brand consistently talk about? And how will you know if your branding and marketing efforts are succeeding?

Content pillars: Subspecialty expertise spotlight (PET/CT for oncology, MSK MRI, Neuro MRI—what makes subspecialty reads critical). The teleradiology partnership model (what 'boutique' actually means in practice—responsiveness, workflow integration, problem-solving). Radiologist shortage solutions (how facilities can maintain quality and coverage despite national staffing challenges). Client success stories (anonymized case studies showing seamless integration, long-term relationships, proactive support in action). Topics owned: PET/CT interpretation for targeted cancer therapies and emerging oncology agents. MSK MRI subspecialty coverage for orthopedic practices and sports medicine. Neuro MRI for neurology practices (Alzheimer's research, Interceptor procedures, etc.). The hidden costs of bad teleradiology vendors (turnaround delays, unresponsive support, workflow friction). What 'concierge' teleradiology actually looks like operationally. Success metrics: Number of qualified radiologist applicants per month (especially PET/CT subspecialists). Client lead quality (% MRI/PET inquiries vs. x-ray/ultrasound). Client retention rate (already exceptional—maintain 15-20 year relationships). Time to signed agreement (currently 1-2 months sales cycle). Website conversion rate (form submissions from qualified visitors). Client testimonial collection (need to start). North star: Qualified radiologist pipeline growth—because that unlocks everything else: ability to take on premium clients, maintain service quality during growth, support leadership transition, and ensure long-term sustainability without founder burnout.

From: Kim — "Backfilled from prior session (Brand Foundation + Website Brief)" · evidence: "content_themes › pillars, content_themes › topics_owned, success_metrics › kpis, and success_metrics › north_star sections"

Website Worksheet

solidWhy a new website

Kim

Why are you seeking custom web design or development right now? What prompted this?

Create a sustainable brand foundation for future leadership transition while attracting qualified radiologists (talent bottleneck) and generating higher-quality client leads (MRI/PET vs. x-ray/ultrasound). Current website generates high volume of unqualified leads (x-ray, ultrasound) instead of profitable MRI/PET inquiries. Site feels busy and outdated, includes services no longer offered (CT, x-ray, ultrasound). Radiologist profiles are stale/problematic and need removal. Lack of brand visibility makes radiologist recruitment difficult. Need to codify what makes Specialty Teleradiology special so it outlasts founder's personal involvement. At capacity—cannot actively market for new clients until radiologist pipeline improves.

From: Kim — "Backfilled from prior session (Brand Foundation + Website Brief)" · evidence: "project_overview › primary_goal and project_overview › problems_to_solve sections"

solidProblems to solve

Kim

What problems do you hope the new website will solve — for your business, your audience, or both?

Current site generates high volume of unqualified leads (x-ray, ultrasound) instead of profitable MRI/PET inquiries. Site feels busy and outdated, includes services no longer offered (CT, x-ray, ultrasound). Radiologist profiles are stale/problematic and need removal. Lack of brand visibility makes radiologist recruitment difficult. Need to codify what makes Specialty Teleradiology special so it outlasts founder's personal involvement. At capacity—cannot actively market for new clients until radiologist pipeline improves.

From: Kim — "Backfilled from prior session (Brand Foundation + Website Brief)" · evidence: "project_overview › problems_to_solve section"

solidCurrent site status

Kim

If we're building on an existing site, tell me what's working well and what isn't. I've already taken a look at your current site — let's compare notes.

Current site: https://telerads.us/ What's working: Being found via search—generates leads continually every week. Contact form (Wufoo) generates inquiries that client responds to immediately. What's not working: Attracts wrong type of leads—too many x-ray/ultrasound inquiries instead of MRI/PET. Site looks very busy with too much information. Pages seem endless. Includes services they don't want (CT, x-ray, ultrasound). Radiologist profiles are outdated—many radiologists no longer work there, others don't want to be published due to conflicts with private groups.

From: Kim — "Backfilled from prior session (Brand Foundation + Website Brief)" · evidence: "current_site_assessment › url, current_site_assessment › whats_working, and current_site_assessment › whats_not_working sections"

solidFunctionality and compliance

Kim

What functions does the website need to support — blog, video library, contact forms, intake forms, appointment booking, anything else? And any legal, security, or accessibility standards we need to meet (HIPAA, ADA/WCAG, cookie policies)?

Must-have: Contact form (currently using Wufoo, generates email). Clear CTA for radiologist recruitment (separate from client inquiries). Testimonials section (need to collect). Analytics tracking (want to start). Mobile-responsive design. Nice-to-have: Blog section (currently exists, unclear if actively maintained). Subtle animation/movement on homepage (inspired by renodiagnosticcenters.com). Compliance: HIPAA compliance assumed (not explicitly stated but teleradiology standard). ADA/WCAG accessibility (not explicitly mentioned but healthcare best practice).

From: Kim — "Backfilled from prior session (Brand Foundation + Website Brief)" · evidence: "required_functionality › must_have, required_functionality › nice_to_have, and required_functionality › compliance_requirements sections"

solidTarget users

Kim

Who are the users who will visit the site, and what are they looking for? Walk me through the different types — primary, secondary, and what each is trying to do.

Primary users: Imaging center administrators, radiology group administrators, imaging technologists. Looking for: Subspecialty teleradiology interpretation services (MRI, PET/CT)—quick assessment if Specialty is a fit, easy way to reach out. Secondary users: Radiologists seeking teleradiology work opportunities. Looking for: Radiology coverage opportunities or job openings—evaluating practice culture, work model, compensation.

From: Kim — "Backfilled from prior session (Brand Foundation + Website Brief)" · evidence: "target_users › primary and target_users › secondary sections"

solidUser journey

Kim

Describe the full journey of a typical user — how do they arrive at your site, what action should they take, and what happens next?

Client assumes some Google search lands visitors on site. Visitor needs to quickly see if practice is a fit (MRI/PET focus, boutique approach, subspecialty expertise). Decision point: send web inquiry or not. Client responds immediately to notifications. Sales cycle: 1-2 months from first contact to signed agreement.

From: Kim — "Backfilled from prior session (Brand Foundation + Website Brief)" · evidence: "target_users › user_journey section"

solidUser experience tone

Kim

What kind of experience do you want to create for users? Educational, inspiring, trust-building, clinical but friendly — what words capture it?

Feeling words: Clean, Succinct, Easy to see if we're a fit, Easy to reach out, Warm, Friendly but professional, No waste of time. Tone for visuals: Clean, uncluttered, professional but approachable. Visitors should be able to self-qualify quickly without wading through endless pages. Warm without being casual. Confident without being corporate or stuffy.

From: Kim — "Backfilled from prior session (Brand Foundation + Website Brief)" · evidence: "ux_direction › feeling_words and ux_direction › tone_for_visuals sections"

solidConversions

Kim

What counts as a conversion for your business? Filling out a contact form, demo request, purchase, phone call, signed agreement — what is the action that matters?

Primary conversion: Signed agreements (clients). Secondary conversions: Contact form submission (client inquiries), Radiologist job application/inquiry, Phone call (client responds immediately).

From: Kim — "Backfilled from prior session (Brand Foundation + Website Brief)" · evidence: "conversion › primary_conversion and conversion › secondary_conversions sections"

partialSales cycle

Kim

What's the typical length of your sales cycle from first contact to close?

1-2 months from first contact to signed agreement.

From: Kim — "Backfilled from prior session (Brand Foundation + Website Brief)" · evidence: "conversion › sales_cycle section"

solidSearch visibility

Kim

How important is SEO to your goals? And what keywords or search terms would you most like to rank for?

Priority level: high. Target keywords: MRI teleradiology, PET teleradiology, PET/CT teleradiology, MSK MRI interpretation, Neuro MRI interpretation, Subspecialty teleradiology. Ranking intent: Reduce unqualified leads (x-ray, ultrasound) and attract more profitable MRI/PET leads. Also attract radiologist job seekers.

From: Kim — "Backfilled from prior session (Brand Foundation + Website Brief)" · evidence: "seo › priority_level, seo › target_keywords, and seo › ranking_intent sections"

solidCompetitor websites

Kim

Who are your top three competitors as it relates to web presence — sites you find yourself comparing yourself to or losing business to?

Known competitors: Proscan (clients report 1-2 week turnaround times, poor service), All American Teleradiology (friendly local competitor, similar boutique model but larger, more hospital work, better radiologist connections, has dedicated marketer).

From: Kim — "Backfilled from prior session (Brand Foundation + Website Brief)" · evidence: "competitive_context › known_competitors section"

solidCalls to action

Kim

Are there specific calls-to-action that are especially important to communicate? Schedule a consultation, apply for a job, place an order — what should the site nudge people toward?

Important CTAs: Contact Us (prominently visible, client responds immediately to notifications), Radiologists: Join Our Team or similar (separate recruitment CTA).

From: Kim — "Backfilled from prior session (Brand Foundation + Website Brief)" · evidence: "conversion › important_ctas section"

solidIntegrations and analytics

Kim

Will your site need to integrate with any other platforms — email tools, CRM, patient portals, schedulers, EHR? And do you want to track visitor activity or lead sources?

Needed integrations: Wufoo contact form (currently in use), Google Analytics or similar (wants to start tracking). Analytics: Client wants to start tracking visitor activity, lead sources, and metrics. Currently does NOT use Google Analytics or any tracking tool.

From: Kim — "Backfilled from prior session (Brand Foundation + Website Brief)" · evidence: "integrations › needed and integrations › analytics sections"

solidBrand alignment and inspiration

Kim

Do you favor specific colors or fonts? Are there competitors or inspiration sites you admire — or actively dislike? Walk me through what you like or don't, and why.

Existing brand elements: Teal color in existing logo. Open to change: Not tied to anything specific. Don't mind the teal color but not a must-have. Open to fresh, new direction. Inspiration sites: 1. https://rsnradiology.com/ — Home page very pretty! Site brief and to the point. 2. https://teleradiologyconsultants.com/ — Bold statement on home page. Contact and call to action are super visible on home page. 3. https://www.rpidayton.com/ — Opening sentence very impactful—wondering if there's a way to translate similar thought to teleradiology. 4. https://www.hrrad.com/ — The 3 main focused bullet point lines. 5. https://www.renodiagnosticcenters.com/about/#our-mission — How things 'move' a bit (subtle animation).

From: Kim — "Backfilled from prior session (Brand Foundation + Website Brief)" · evidence: "visual_constraints › existing_brand_elements, visual_constraints › open_to_change, and inspiration array sections"