Ali'i Marketing By Design
Specialty Teleradiology
In production1 document gathered · 9 scope items · 6 confirmed in scope
Project is in active production — 46 cards on the board, 23 deliverables generated, mid-flight.
Scope of work
6 in scope · 0 proposed · 2 open · 1 out of scope
In scope (6)
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Website redesign and build
Website · large
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SEO optimization
SEO · medium
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Analytics and tracking setup
Analytics · small
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Contact form integration
Website · small
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HIPAA compliance
Compliance · small
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Hosting and domain management
Hosting · small
Open (2)
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Content strategy and messaging
Content · medium
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Radiologist recruitment strategy
Website · medium
Out of scope (1)
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Out of scope items
Other · unknown
What's needed to firm this up
Ask the client (8)
- Do you want to keep the existing blog section, start fresh with new blog strategy, or remove it entirely from the new site?
- Do you have existing client relationships willing to provide testimonials, or will testimonial collection require an outreach campaign?
- Will the new site include any individual radiologist profiles, or focus on team/process descriptions instead? (Old profiles were described as 'stale/problematic')
- How actively will you post radiologist recruitment opportunities to external job boards (LinkedIn, Radworking, ACR), or are you relying primarily on organic search to attract candidates?
- Do you want to keep the telerads.us domain or consider rebranding to a different domain as part of the website refresh?
- Is Wufoo HIPAA-compliant for your current use, or does the contact form solution need to change for compliance reasons?
- What level of detail do you want on subspecialty expertise pages—brief overview or deeper educational content about PET/CT, MSK MRI, and Neuro MRI?
- Does the radiologist recruitment page need to differentiate between full-time and part-time independent contractor opportunities?
Research / audit tasks (5)
- Audit current site (telerads.us) for existing search rankings to preserve what's working during migration
- Identify current hosting provider and assess HIPAA compliance/BAA requirements
- Confirm Wufoo HIPAA compliance status and evaluate alternative form solutions if needed
- Review competitor websites (Proscan, All American Teleradiology) for recruitment and client messaging approaches
- Assess technical SEO baseline of current site (page speed, mobile responsiveness, structured data)
Open strategic questions (6)
- Blog strategy: maintain existing content, migrate selectively, start fresh, or eliminate entirely?
- Testimonial collection: does client have low-hanging fruit or will this require dedicated outreach effort?
- Radiologist recruitment scope: simple application page vs. robust recruitment marketing section?
- Animation/movement scope: how much front-end development effort for 'subtle animation' inspired by renodiagnosticcenters.com?
- Content depth: how much subspecialty educational content vs. high-level service descriptions?
- Form solution: keep Wufoo, migrate to native solution, or use HIPAA-compliant third-party like JotForm HIPAA?
Open evidence & gaps view → — raw dumps, coverage map, workboard, all the underlying data
Project not started
Pick a kickoff date and the team gets a project board
Even with open decisions, the team can start. Decisions become their own cards. Workload becomes visible by week.