Task
46 cards, sorted by start date
Agency kickoff meeting: review Brand Foundation, Positioning, Website Brief with client; confirm scope, timeline, open decisions
AISO Studio delivers: content pillars (4-6), article titles (12-24), primary keyword per article, meta description templates, H1/title templates, 12-month publishing cadence
Client decision: blog strategy (actively maintain with AISO articles, archive existing posts, or remove section entirely)
Client decision: capacity constraint messaging (should site communicate 'selective clients' or 'currently at capacity' to manage lead volume?)
Client decision: who writes AISO Studio articles—internal client resource, agency copywriter (additional scope), or external freelancer? Establish article production workflow.
Client provides: radiologist compensation model details (needed for recruitment page messaging tone—competitive rates claim requires evidence)
Quarterly review: assess lead quality improvement (MRI/PET ratio vs. x-ray/ultrasound), radiologist applicant pipeline growth, client retention messaging effectiveness, adjust website copy or CTAs as needed
Client testimonial collection: agency provides template/process, client reaches out to long-term clients (PET client since 2006, MRI clients, etc.) for quotes
CMS selection + rationale presentation (WordPress vs. Webflow vs. other—client editability, SEO flexibility, cost, maintenance)
Visual identity exploration: present 3 logo directions with color palette, typography, and brand feel (warm professional, subspecialty authority, boutique approachability)
Client selects logo direction + provides feedback
Collect additional testimonials as client relationships evolve (ongoing process—add to site as collected to strengthen social proof over time)
Wireframes for all 7 pages (homepage, about, services, who we serve, why choose us, radiologist careers, contact) with dual-audience flow mapping
Client reviews wireframes + provides feedback on structure, CTAs, user flows
Finalize logo suite (primary, secondary, icon/favicon, light/dark backgrounds)
Develop full brand style guide: logo usage, color palette (accessibility-compliant), typography system, imagery style, iconography, voice/tone reference
Design branded templates: business cards, letterhead, email signature, Wufoo form styling (or replacement form)
High-fidelity design mockups for homepage + 2 key interior pages (Services, Radiologist Careers) with responsive mobile views
Paid media campaign kickoff: define budget allocation across Google/LinkedIn/radio, audience targeting strategy (client MRI/PET leads vs. radiologist recruitment), KPIs, and creative requirements
Send Brand Foundation + Website Brief + Brand Style Guide to AISO Studio for content strategy (DO NOT write articles—AISO Studio produces content pillars, article titles, keywords, meta templates, publishing cadence)
Set up social media accounts (if not already active): LinkedIn company page, Pinterest business account, Instagram business profile, X account—optimize profiles with brand assets
Client approves design direction or requests revisions
Google Ads + LinkedIn Ads creative production: search ad copy, display banners (static + animated), LinkedIn carousel images and sponsored post copy
Finalize copy for all 7 pages: integrate Bot Lab starter copy, refine based on design, add Services page technical details, write meta descriptions per page
Photography/imagery art direction + sourcing decision (clinical stock vs. custom team photos vs. abstract minimal—client must decide budget/approach)
CMS development: build all 7 pages, mobile-responsive, ADA/WCAG compliant, forms integration (Wufoo restyling or replacement), analytics setup (Google Analytics + Search Console)
Radio ad scriptwriting: produce :30 and :60 scripts for client/radiologist audiences, record voiceover or coordinate client recording, deliver broadcast-ready files
Integrate collected testimonials into Why Choose Us page + homepage carousel (if sufficient testimonials collected by deadline—otherwise launch without and add later)
Technical SEO audit: page speed optimization, mobile usability, XML sitemap, robots.txt, schema markup (LocalBusiness, MedicalOrganization), alt text for all images
Client approves paid media creative (radio scripts, Google ads, LinkedIn ads) or requests revisions
On-page SEO optimization: meta titles, meta descriptions, H1/header tags, internal linking structure, primary keyword integration per page (based on target keywords from brief)
QA testing: cross-browser (Chrome, Firefox, Safari, Edge), mobile devices (iOS, Android), form submissions, analytics tracking, ADA compliance scan
Client UAT (user acceptance testing): review full site, test forms, confirm copy accuracy, approve for launch
Website launch: DNS cutover, 301 redirects from old site URLs to new site map, monitor for issues in first 48 hours
Media buying setup: configure Google Ads account (Search + Display campaigns), LinkedIn Campaign Manager (Sponsored Content), coordinate radio station buys and trafficking
Month 1 post-launch analytics review: traffic sources, page performance, form submissions (client vs. radiologist inquiries), bounce rates, keyword rankings baseline
Publish first 3-6 articles per AISO Studio calendar (establish baseline content for Atomizer to amplify)
Update Radiologist Careers page as compensation model or hiring needs evolve (maintain accuracy of recruitment claims—critical for attracting talent bottleneck)
AISO Atomizer setup: connect published articles RSS feed, upload brand assets (logo, colors, fonts, imagery style), configure platform accounts, set post templates per platform (LinkedIn B2B professional, Pinterest visual discovery, Instagram brand awareness, X thought leadership)
Ongoing: publish articles per AISO Studio cadence (monthly or bi-weekly per strategy), monitor keyword rankings, adjust content strategy based on performance
Paid media campaign launch on 6/30/2026: activate Google/LinkedIn ads, confirm radio spots airing, monitor for technical issues in first 48 hours
Trigger AISO Atomizer on published articles: auto-generate platform-native posts (Pinterest pins, Instagram carousels, LinkedIn posts, X threads) from article content + brand visuals (DO NOT manually write social posts—Atomizer produces these)
Week 1 post-launch performance review: assess CTR, cost-per-click, form submissions by channel, adjust bids/targeting/creative as needed
Client or agency reviews Atomizer output batch (first month): approve auto-generated posts for quality/brand alignment, adjust templates if needed, establish QA cadence (weekly review vs. auto-publish)
Ongoing: Atomizer auto-distributes new articles across platforms per configured cadence, client/agency monitors engagement metrics (clicks, shares, profile visits), adjusts platform mix if needed
Monthly paid media reporting + optimization (ongoing): track lead quality, cost-per-acquisition, adjust campaigns, report to client on radiologist applicant pipeline impact