Madison Radiology
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0 solid · 28 empty · 0% coveredLight coverage — drafts will be rougher and rely more on inference. Start anyway. Gaps fill as you go.
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Business Aim & Objectives
emptyElevator statement
Tell me about your business. What do you do, who do you serve, and why is it relevant today?
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emptyBusiness aim
What is the purpose of your organization? What change are you trying to make in the world?
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emptyBusiness objectives
Help me understand the business model. How do you operate and generate revenue? What are your key goals right now?
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emptyTarget audience
Who are you serving? Walk me through your ideal customer — who they are, what they're dealing with, who makes the buying decision.
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emptyHuman impact
What kind of experience do you want customers to have with your brand? Before, during, and after they engage with you.
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emptyCustomer transformation
What transformation does your ideal customer experience as a result of working with you? Where are they when they start, and where are they when you're done?
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emptyUnique selling proposition
What makes your offering truly unique? What can you say about your business that nobody else can?
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emptyValues and ethos
What core values guide your business? These should be the things that influence how you operate internally and how you show up externally.
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emptyOrigin story
How did your organization come to life? Tell me the story — where it started, what pivoted you, what moments mattered.
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emptyFuture vision
What does the next 5 to 10 years look like for you? What will remain constant and what will evolve?
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emptyCurrent challenges
What's not working as well as you'd like right now? Be specific about the pain points in your brand, marketing, or audience engagement.
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emptyCompetition
Who are your competitors? How are you similar or different?
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emptyBrand personality and voice
What descriptive words capture your brand? Bold, reliable, playful, expert? And what tone should your brand use to communicate online — warm and conversational, professional and authoritative, witty and bold?
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emptyContent themes and success metrics
What subjects should your brand consistently talk about? And how will you know if your branding and marketing efforts are succeeding?
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Website Worksheet
emptyWhy a new website
Why are you seeking custom web design or development right now? What prompted this?
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emptyProblems to solve
What problems do you hope the new website will solve — for your business, your audience, or both?
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emptyCurrent site status
If we're building on an existing site, tell me what's working well and what isn't. I've already taken a look at your current site — let's compare notes.
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emptyFunctionality and compliance
What functions does the website need to support — blog, video library, contact forms, intake forms, appointment booking, anything else? And any legal, security, or accessibility standards we need to meet (HIPAA, ADA/WCAG, cookie policies)?
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emptyTarget users
Who are the users who will visit the site, and what are they looking for? Walk me through the different types — primary, secondary, and what each is trying to do.
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emptyUser journey
Describe the full journey of a typical user — how do they arrive at your site, what action should they take, and what happens next?
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emptyUser experience tone
What kind of experience do you want to create for users? Educational, inspiring, trust-building, clinical but friendly — what words capture it?
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emptyConversions
What counts as a conversion for your business? Filling out a contact form, demo request, purchase, phone call, signed agreement — what is the action that matters?
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emptySales cycle
What's the typical length of your sales cycle from first contact to close?
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emptySearch visibility
How important is SEO to your goals? And what keywords or search terms would you most like to rank for?
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emptyCompetitor websites
Who are your top three competitors as it relates to web presence — sites you find yourself comparing yourself to or losing business to?
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emptyCalls to action
Are there specific calls-to-action that are especially important to communicate? Schedule a consultation, apply for a job, place an order — what should the site nudge people toward?
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emptyIntegrations and analytics
Will your site need to integrate with any other platforms — email tools, CRM, patient portals, schedulers, EHR? And do you want to track visitor activity or lead sources?
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emptyBrand alignment and inspiration
Do you favor specific colors or fonts? Are there competitors or inspiration sites you admire — or actively dislike? Walk me through what you like or don't, and why.
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